Renault Captur Tokyo is the Renault extra limited edition inspired by the Japanese capital and produced in only 100 pieces: a car so exclusive that it could not be sold simply at the dealership. That’s why we created Tokyo Stories, the first Instagram Stories in manga style that allows you to talk, via Facebook Messenger, with the chatbot of a character in the story to pre-order the car.
Link to the story: https://bit.ly/2EbnEHa
Link to the ChatBot: m.me/CapturTokyoEdition
Tokyo Stories
Additional materials
Other projects Renault
The Wild Store
New Renault KADJAR promises exciting performances with its 4x4 version. But how to demonstrate it to even more connected people, used to do everything comfortably from the couch? That’s why we turned and online purchase on Amazon in an offroad…
Enjoy The Moment
For a Formula 1 driver, a TV car commercial is just another one of a long series. That’s why Daniel Ricciardo - Renault Formula 1 Team racing driver - instead of following the director's instructions, will have fun discovering all…
Enjoy the moment
A guy on a New Renault Clio, the match with a mysterious fortune teller and clues spread across the city, different every day, that will guide him towards his destiny. Meet the Moment is the first video content that changes…
Crossroads
When the style of a successful car meets a cult fashion brand, emotions can only run at full speed. Let emotions drive, this is the concept behind the spot in which a man falls in love with a very dangerous…
The Strip
With New Renault Clio Duel each situation is the right one to be seductive. A young man is in a hurry, he’s late for a job interview. So he changes his outfit in a New Renault Clio, while the car…
Great News – To The Airport
Life always catches us by surprise, at least the road should not. This is the concept behind the film, in which a couple of friends have to face a series of news that would test anyone, but not Renault Scénic.…
The Bride
A father drives his daughter to her own wedding. What should be the most beautiful day of her life, may not be. Change of heart, worries, fear of choosing a dead-end street. The New Koleos commercial is the third chapter…
The Dream Cradle
Parents have always had a secret for getting their children off to sleep: take them out for a car ride. To improve mum and dad's life and prevent them from having to drive around all night long, Renault and Chicco…
Ningyo 人魚
All stories have just one beginning, one end and one plot. All except this one. Inspired by the modular nature of the new Renault SCENIC, Ningyo is the first short film that allows users to change the order of scenes…
The Beach House
A man and a woman are travelling by car. It’s clear from their talking that it’s not their first trip together, but it’s probably their last: they are on the way to a lawyer’s office to sign their divorce papers.…
Tattoo Ink Love
A girl and his boyfriend are inside the car. She leaves him rejecting his marriage proposal. The guy, feeling discourage, thinks about how to remove his tattoo with the ex-girlfriend’s name. Suddenly, a better idea comes into his mind. This…
Always Connected
Today, you can order dinner with an app, watch a live stream rugby match and take part in a family reunion in the form of a video conference. Yet even though we are always connected and everything can be done…
Seduction Never Ends
A mysterious man, a woman who pursues him, and an attractive car. These are the protagonists of the new spy story by Renault. To celebrate its latest restyling project, the new Renault Clio continues to follow the path of seduction,…
The Turbo Outfit
Renault launches its new Twingo GT, offering an experience dedicated to all men who have got bored while waiting for their partner outside a fitting room. A surprising live stunt features the Renault Twingo GT as its protagonist and the…
Family Business Booster
To launch the new commercial vehicles Renault Trafic and Renault Master, Publicis Italia created an advertising spot that tells the story, with many images and just a few words, of the life of two different entrepreneurs: a young father of…
Father and Son
To launch the new commercial vehicles Renault Trafic and Renault Master, Publicis Italia created an advertising spot that tells the story, with many images and just a few words, of the life of two different entrepreneurs: a young father of…
Control Test
The Renault Talisman is fitted with exclusive 4CONTROL technology, with four-wheel steering that ensures maximum precision and total control on the road. To test the performance of the car, we organised an original test drive: the “Control Test”. It is…
Duel
Renault presents the new DUEL Collection with the aid of an unprecedented advertising campaign on a website that confirms the line “seduction is an attitude”, highlighting, once again, how the origin of the model lies in its attraction and seduction.…
Costume National
To launch the Clio Costume National, Renault focused on a TV advertising campaign with great appeal. The campaign, created by Publicis Italia, sublimely brings together the French car manufacturer and the Italian haute couture fashion brand, further underlining the seductive…
Extraespace
In 2014, Renault Espace - the first minivan in history - celebrated its 30th anniversary, confirming its absolute supremacy in terms of space with a new app created by Publicis Italia, designed for Twitter and dedicated to all those who…
