In Italy thousands of villages risk disappearing. Leroy Merlin chose one of them, Calamecca, and together with one of the main generalist networks, created a television format to repopulate it. In the small village it summoned his best collaborators and craftsmen for a project never attempted before: bring people and work back to where they were not, bringing a village back to its former glory. A re-looking project that involved new residents and inhabitants, expressing the brand’s values in a concrete way such as proximity to local communities, collaboration and sharing of knowledge.
Borghi Ritrovati – A challenge for a new life
Additional materials
Other projects Leroy Merlin
Start your tomorrow
The home is not only the place that reflects who we are today, but it is the place that tells us what we would like to become tomorrow. A positive view of the near future, which each of us unravels…
Lesson for Good
Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to…
The host
More and more people are choosing private homes to stay in during their travels. How to renovate your holiday home and rent it more easily? With The Host, Leroy Merlin made home renovation easy and signed the ads on HomeAway…
Roots
Buying and selling used objects is not only the most convenient way to get rid of what you no longer need or to find what you are looking for. It is, above all, the easiest way to move on from…
Tutorial for Good
Publicis Italia presents “Tutorial For Good”, the first series of video tutorials by Leroy Merlin. They are not only useful for those who watch them but also for those who take part in them. Video tutorials usually provide invaluable help…
