Every day, millions of Italians are fighting to face the COVID-19 emergency. People who take care of the sick in our hospitals, or take care of their families at home; many keep working, in factories or behind their computer; some work towards a cure, and others more show drawings of support from their windows. To this Italy, the one that’s fighting back, goes a thankful message from Barilla, voiced by Sophia Loren.
To Italy
Other projects Barilla
New Barilla Al Bronzo
With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it…
Playlist Timer
The secret for cooking pasta to perfection? The right cooking time. Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes. An actual kitchen timer on Spotify which turns the…
No Words
In the new global Barilla film preparing a plate of pasta becomes much more than a simple attention. It's not only a way to take care of those we love but the key to communicate what we often can't say…
