The making of Rado press campaigns, created by Publicis Italia.
Time stands still, remaining motionless in a confined space. The shape of this space, always the same, is the distinctive feature of the “material” nature of Rado press campaigns, representing the timelessness of its luxury watches. The ceramic material used makes them scratch-resistant and eternally new. The other features of the watches such as their lightness, preciousness, the origin of the ceramic and the plasma process, just like their scratch resistance, are communicated through the various materials that create this shape, using extremely elegant images and pure graphics. This is how they have been created.