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Back to the bars

Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.

The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.

Additional materials

Other projects Heineken

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

Ant-Man and The Wasp

Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…

The Office Cleaners

Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…

Bar Experience

The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…

The Closer

We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…

Working late?

We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.

Cheers to all fans

What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans

The Night is Young

Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…

A Lockdown Love Story

For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…

Prime Video

The Laundry Screen

Barilla

Open Carbonara

Heineken

Just Another Night Out

Barilla

Lady & The Tramp

Barilla

The Greatest Skier Of All Time

Heineken

Ant-Man and The Wasp

Netflix

Coming Soon

Heineken

The Office Cleaners

Leroy Merlin

Lab for Change

Barilla

Passive Cooking

Heineken

Bar Experience

Heineken

The Closer

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