Nobody can tell us better about a product than the people who use it. “Garnier Advocacy” entrusted real girls and everyday women to share their product experiences with the same spontaneity as chatting to a friend or posting a story on Instagram. The result? An authentic format.
Italian families have changed. Since there is no unique family model anymore, adults are becoming more and more insecure about their choices. But - if families have changed - did the way they love each other change as well? We…
In Italy, BelleColor wanted to update its image and highlight its characteristics: a colour with so many reflections and nuances that it appears to be the true colour of those who use it. Together Publicis Italia and Garnier identified the…
