The Clio Awards are here and precious metals abound: 4 golds, 2 silvers and 2 bronzes. Awesome recognition for our work with Diesel, Heineken, Coca-cola and Leroy Merlin:

• Leroy Merlin Lessons for Good – Experiential/Events GOLD
• Diesel Be a Follower – Print GOLD
• Diesel Be a Follower – Fashion & Beauty SILVER
• Diesel Ha(u)te Couture – Fashion & Beauty SILVER
• Diesel Ha(u)te Couture – Social Media (Multiplatform) GOLD
• Diesel Be a Follower – Direct (Social Media) GOLD
• Heineken Unmissable – Film  ( 31 seconds to 60 seconds) BRONZE
• Coca Cola The Sign – Out Of Home  (Poster) BRONZE

Waiting for the Grand Finale, 🤞🏼!

Big Ideas do not exist: creativity never comes at a stroke, but it is a collection of small steps, of small conflicts. – The Small Bang Theory, this is the title of Bruno Bertelli speech at TED Verona revealing his idea of ​​creativity.

WATCH HERE THE FULL VIDEO

Cannes, 21th June

Lions lions lions! We can try to play it cool and say we’ve been there before, but it still feels incredible. Huge honor to jump on stage at the @cannes_lions and grab 1 Gold, 8 Silver and 4 Bronze. See you next year Cannes!

OUTDOOR

• Coca-Cola The Sign – Corporate Social Responsibility BRONZE
• DIESELXMUSTAFA – Design for Promotional Items BRONZE
• Leroy Merlin Lessons for Good –  Interactive Experiences. SILVER

SOCIAL & INFLUENCERS

• Diesel Ha(u)te Couture – Social film  BRONZE
• Diesel Ha(u)te Couture – Innovative use of influencers SILVER
• DieselXMustafa – Partnerships SILVER
• Diesel Be A Follower – Social Film Series GOLD
• Diesel Be A Follower – Retail. SILVER
• Diesel Be A Follower – Social business & commerce SILVER

BRAND EXPERIENCE AND ACTIVATIONS

• Diesel Hate Couture – Consumer durables SILVER
• Diesel Hate Couture – Integrated brand experience BRONZE
• Diesel Be A Follower – Loyalty programs  SILVER

FILM   

• Heineken Unmissable – Food And Drink SILVER

Great recognition for an amazing team!

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City.

Watch here the full interview.