“Greta Thunberg is a phenomenon. And brands and marketers can learn something from her.” Il nostro CEO and Global CCO Bruno Bertelli sull’importanza di Greta Thunberg nel mondo della pubblicità. Leggi l’articolo completo su Ad Age

PUBLICIS VINCE IL GRAND PRIX, SI AGGIUDICA 12 ORI, 7 ARGENTI E 5 BRONZI E VIENE ELETTA AGENZIA DELL’ANNO

A salire sul podio Diesel, Heineken, Leroy Merlin, Coca-Cola e Renault.

Publicis Italia torna ancora una volta sul gradino più alto degli ADCI Awards e per il secondo anno consecutivo viene eletta Agenzia dell’Anno e si aggiudica il Grand Prix con Diesel Hate Couture. Diesel vince anche il premio come miglior Cliente. Oltre al Grand Prix, Publicis Italia si porta a casa 24 metalli di cui ben 12 Ori, 7 Argenti e 5 Bronzi.

Cinque Ori e due Argenti vanno a Diesel Hate Couture, tre Ori a Diesel SID: BIZ, un Oro, un Argento e un Bronzo a Diesel Be a Follower e due Argenti alla Campagna Diesel Mustafa.

Publicis Italia porta a casa anche un Oro con la Campagna Heineken Unmissable, un Oro e un Argento con Coca-Cola The Sign, un Oro e un Bronzo a Leroy Merlin Lessons For Good e un Bronzo con Renault Tokio Stories.

New York, September the 25th.

We’re not sure if you’ve heard, but the Clio Awards happened last night. Oh, what a night!
We brought home the #GrandPrix for our “Lessons for Good” campaign for Leroy Merlin

Great job, team!

The Clio Awards are here and precious metals abound: 4 golds, 2 silvers and 2 bronzes. Awesome recognition for our work with Diesel, Heineken, Coca-cola and Leroy Merlin:

• Leroy Merlin Lessons for Good – Experiential/Events GOLD
• Diesel Be a Follower – Print GOLD
• Diesel Be a Follower – Fashion & Beauty SILVER
• Diesel Ha(u)te Couture – Fashion & Beauty SILVER
• Diesel Ha(u)te Couture – Social Media (Multiplatform) GOLD
• Diesel Be a Follower – Direct (Social Media) GOLD
• Heineken Unmissable – Film  ( 31 seconds to 60 seconds) BRONZE
• Coca Cola The Sign – Out Of Home  (Poster) BRONZE

Waiting for the Grand Finale, 🤞🏼!

Big Ideas do not exist: creativity never comes at a stroke, but it is a collection of small steps, of small conflicts. – The Small Bang Theory, this is the title of Bruno Bertelli speech at TED Verona revealing his idea of ​​creativity.

WATCH HERE THE FULL VIDEO

Cannes, 21th June

Lions lions lions! We can try to play it cool and say we’ve been there before, but it still feels incredible. Huge honor to jump on stage at the @cannes_lions and grab 1 Gold, 8 Silver and 4 Bronze. See you next year Cannes!

OUTDOOR

• Coca-Cola The Sign – Corporate Social Responsibility BRONZE
• DIESELXMUSTAFA – Design for Promotional Items BRONZE
• Leroy Merlin Lessons for Good –  Interactive Experiences. SILVER

SOCIAL & INFLUENCERS

• Diesel Ha(u)te Couture – Social film  BRONZE
• Diesel Ha(u)te Couture – Innovative use of influencers SILVER
• DieselXMustafa – Partnerships SILVER
• Diesel Be A Follower – Social Film Series GOLD
• Diesel Be A Follower – Retail. SILVER
• Diesel Be A Follower – Social business & commerce SILVER

BRAND EXPERIENCE AND ACTIVATIONS

• Diesel Hate Couture – Consumer durables SILVER
• Diesel Hate Couture – Integrated brand experience BRONZE
• Diesel Be A Follower – Loyalty programs  SILVER

FILM   

• Heineken Unmissable – Food And Drink SILVER

Great recognition for an amazing team!

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.