21 06 2019

Lions lions lions!

Cannes, 21th June Lions lions lions! We can try to play it cool and say we’ve been there before, but it still feels incredible. Huge honor to jump on stage at the @cannes_lions and grab 1 Gold, 8 Silver and 4 Bronze. See you next year Cannes! OUTDOOR Coca-Cola The Sign – Corporate Social Responsibility BRONZE […]

Cannes, 21th June

Lions lions lions! We can try to play it cool and say we’ve been there before, but it still feels incredible. Huge honor to jump on stage at the @cannes_lions and grab 1 Gold, 8 Silver and 4 Bronze. See you next year Cannes!

OUTDOOR

Coca-Cola The Sign – Corporate Social Responsibility BRONZE
DIESELXMUSTAFA – Design for Promotional Items BRONZE
Leroy Merlin Lessons for Good – Interactive Experiences. SILVER

SOCIAL & INFLUENCERS

Diesel Ha(u)te Couture – Social film BRONZE
Diesel Ha(u)te Couture – Innovative use of influencers SILVER
DieselXMustafa – Partnerships SILVER
Diesel Be A Follower – Social Film Series GOLD
Diesel Be A Follower – Retail. SILVER
Diesel Be A Follower – Social business & commerce SILVER

BRAND EXPERIENCE AND ACTIVATIONS

Diesel Hate Couture – Consumer durables SILVER
Diesel Hate Couture – Integrated brand experience BRONZE
Diesel Be A Follower – Loyalty programs SILVER

FILM

Heineken Unmissable – Food And Drink SILVER

Great recognition for an amazing team!

17 06 2019

3 new Lions in the Publicis library

Cannes, 17th June 2019 Sometime Monday brings something good with itself. Today Publicis Italy was awarded with 3 Lions in the Outdoor category: the Coca-Cola Campaign The Sign gained 1 bronze and 2 Silvers were conquered for the Campaigns DieselXMustafa and the Leroy Merlin Lesson for Good. Great job, guys, let’s keep them coming.

Cannes, 17th June 2019

Sometime Monday brings something good with itself. Today Publicis Italy was awarded with 3 Lions in the Outdoor category: the Coca-Cola Campaign The Sign gained 1 bronze and 2 Silvers were conquered for the Campaigns DieselXMustafa and the Leroy Merlin Lesson for Good. Great job, guys, let’s keep them coming.

13 06 2019

It’s D&AD Awards time in London

London, 23th May 2019 It’s D&AD Awards time in London. Congratulations to Publicis Italy that came back home with 2 D&AD Wood Pencils: 1 for the Diesel Be a Follower Campaign in the Poster Advertising Campaigns category and another one for the Diesel Ha(u)te Couture in the Integrated Digital Campaigns category.

London, 23th May 2019

It’s D&AD Awards time in London. Congratulations to Publicis Italy that came back home with 2 D&AD Wood Pencils: 1 for the Diesel Be a Follower Campaign in the Poster Advertising Campaigns category and another one for the Diesel Ha(u)te Couture in the Integrated Digital Campaigns category.

17 05 2019

It’s award season again, and it feels like it’s never gone away

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

05 05 2019

Bruno Bertelli took to the stage for an inspiring TED Talk

Our CEO and Global CCO Bruno Bertelli took to the stage for an inspiring TED Talk in Verona. The hook? Small conflicts open the way for forward-thinking creativity.

24 04 2019

The brand new Best of the Best ranking by WARC named Publicis Milan as the third agency in Europe.

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

29 03 2019

Three secrets from great artists to creating emotional advertising: Bruno Bertelli’s interview on Campaign

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

28 02 2019

The WARC Creative 100 rankings are out: Publicis Italia features as the 11th best agency in the world.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

18 02 2019

PRODU Publicidad interviewed Bruno Bertelli in Mexico City

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City. Watch here the full interview.

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City.

Watch here the full interview.

15 11 2018

Epica Awards, a Publicis Italy il Grand Prix Alternative per “Go with the fake”

Amsterdam, giovedì 15 novembre 2018 – Si è conclusa ad Amsterdam l’edizione 2018 degli Epica Awards, il premio creativo assegnato dai giornalisti della stampa di settore internazionale. La pluripremiata Campagna DEISEL GO WITH THE FAKE si porta a casa il Grand Prix Alternative, assegnato da quest’anno per la prima volta a campagne difficilmente ‘inquadrabili’ nelle categorie tradizionali. 4 gli […]

Amsterdam, giovedì 15 novembre 2018 – Si è conclusa ad Amsterdam l’edizione 2018 degli Epica Awards, il premio creativo assegnato dai giornalisti della stampa di settore internazionale.

La pluripremiata Campagna DEISEL GO WITH THE FAKE si porta a casa il Grand Prix Alternative, assegnato da quest’anno per la prima volta a campagne difficilmente ‘inquadrabili’ nelle categorie tradizionali. 4 gli altri premi ottenuti da Publicis Italy in questa edizione:

Oro – Categoria Film – Alcoholic Drinks – Unmissable Heineken
Oro – Categoria Consumer Direct – DEISEL GO WITH THE FAKE Diesel
Argento – Media Innovation – Alternative Media – DEISEL GO WITH THE FAKE Diesel
Bronzo – Categoria Film – Fashion, Footwear & Personal Accessories – Keep The World Flawed Diesel

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