17 05 2019

It’s award season again, and it feels like it’s never gone away

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

05 05 2019

Bruno Bertelli took to the stage for an inspiring TED Talk

Our CEO and Global CCO Bruno Bertelli took to the stage for an inspiring TED Talk in Verona. The hook? Small conflicts open the way for forward-thinking creativity.

Our CEO and Global CCO Bruno Bertelli took to the stage for an inspiring TED Talk in Verona. The hook? Small conflicts open the way for forward-thinking creativity.

24 04 2019

The brand new Best of the Best ranking by WARC named Publicis Milan as the third agency in Europe.

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

29 03 2019

Three secrets from great artists to creating emotional advertising: Bruno Bertelli’s interview on Campaign

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

28 02 2019

The WARC Creative 100 rankings are out: Publicis Italia features as the 11th best agency in the world.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

18 02 2019

PRODU Publicidad interviewed Bruno Bertelli in Mexico City

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City. Watch here the full interview.

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City.

Watch here the full interview.

15 11 2018

Epica Awards, a Publicis Italy il Grand Prix Alternative per “Go with the fake”

Amsterdam, giovedì 15 novembre 2018 – Si è conclusa ad Amsterdam l’edizione 2018 degli Epica Awards, il premio creativo assegnato dai giornalisti della stampa di settore internazionale. La pluripremiata Campagna DEISEL GO WITH THE FAKE si porta a casa il Grand Prix Alternative, assegnato da quest’anno per la prima volta a campagne difficilmente ‘inquadrabili’ nelle categorie tradizionali. 4 gli […]

Amsterdam, giovedì 15 novembre 2018 – Si è conclusa ad Amsterdam l’edizione 2018 degli Epica Awards, il premio creativo assegnato dai giornalisti della stampa di settore internazionale.

La pluripremiata Campagna DEISEL GO WITH THE FAKE si porta a casa il Grand Prix Alternative, assegnato da quest’anno per la prima volta a campagne difficilmente ‘inquadrabili’ nelle categorie tradizionali. 4 gli altri premi ottenuti da Publicis Italy in questa edizione:

Oro – Categoria Film – Alcoholic Drinks – Unmissable  Heineken
Oro –
Categoria Consumer Direct – DEISEL GO WITH THE FAKE Diesel
Argento – Media Innovation – Alternative Media – DEISEL GO WITH THE FAKE Diesel
Bronzo – Categoria Film – Fashion, Footwear & Personal Accessories – Keep The World Flawed Diesel

Tutti i dettagli qui

14 11 2018

Adci Awards 2018: il Grand Prix va a Publicis e Diesel per “Deisel – Go with the Fake”

Milano, sabato 10 novembre – Vanno a Publicis e Diesel il Grand Prix degli Adci Awards 2018 con la campagna “Deisel – Go With The Fake”. In totale Publicis si porta a casa 15 premi, tra cui quello di Agenzia dell’Anno. Le campagne più premiate DEISEL GO WITH THE FAKE, Diesel Go With The Flaw, Diesel Keep […]

Milano, sabato 10 novembre – Vanno a Publicis e Diesel il Grand Prix degli Adci Awards 2018 con la campagna “Deisel – Go With The Fake”. In totale Publicis si porta a casa 15 premi, tra cui quello di Agenzia dell’Anno. Le campagne più premiate DEISEL GO WITH THE FAKE, Diesel Go With The Flaw, Diesel Keep the World Flawed e Heineken Jackie.

  • Grand Prix Campagna: DEISEL GO WITH THE FAKE DIESEL
  • Argento – Campagna Stampa – Multisoggetto: MANIFESTO Diesel Sun Burn, Being Lazy
  • Oro – Out Of Home– DEISEL GO WITH THE FAKE DIESEL
  • Oro – TV e Cinema– Go With The Flaw-Poem Diesel
  • Argento – TV e Cinema – Keep The World Flawed Diesel
  • Oro – TV e Cinema – JACKIE Heineken
  • Oro – Other Media – DEISEL GO WITH THE FAKE DIESEL
  • Argento – Other Media – DACIA THE AUCTION
  • Oro – Regia e Animazione – Go With The Flaw Diesel
  • Argento – Regia e Animazione – Keep The World Flawed Diesel
  • Oro – Regia e Animazione – JACKIE Heineken
  • Oro – Direct Marketing – Campaign: DEISEL GO WITH THE FAKE DIESEL
  • Argento – Direct Marketing – Digital e Social Media– SKY SPOILER KILLERS SKY GOMORRA Oro – Eventi e “stunt” – DEISEL GO WITH THE FAKE DIESEL
  • Oro – Branded Live Experience – DEISEL GO WITH THE FAKE

11 11 2018

Publicis and Heineken won at 2018 IPA Effectiveness Awards

Milan, 10th November 2018 – Our strategy operation with Heineken on the #uefachampionsleague was recognized at the 2018 IPA Effectiveness Awards with the Tim Broadbent Prize for Best International and with Best Multi-Market. Discover all winners here.

Milan, 10th November 2018 – Our strategy operation with Heineken on the #uefachampionsleague was recognized at the 2018 IPA Effectiveness Awards with the Tim Broadbent Prize for Best International and with Best Multi-Market. Discover all winners here.

05 11 2018

Italy takes home 9 statues at 2018 London International Awards (LIA)

New York, 5th November 2018 -LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored […]

New York, 5th November 2018 -LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

Publicis Italy takes home all the metal for Italy at LIA 2018. They were awarded three Gold, Four Silver and two Bronze Statues. They also attained three Finalists.

Eight different juries awarded Publicis Italy nine Statues for Diesel; six statues for work titled “Diesel Go with the Fake” and three for “Diesel Go with the Flaw”.

  • Gold – Design – Installations/Displays for Diesel titled “Deisel Go With The Fake”
  • Gold – Integration – Business-to-Consumer for Diesel titled “Deisel Go With The Fake”
  • Gold – Non-Traditional – Experiential for Diesel titled “Deisel Go With The Fake”
  • Silver – Branded Entertainment – Experiential/Live Events for Diesel titled “Deisel Go With The Fake”
  • Silver – Music & Sound – Use of Licensed Music for Diesel titled “Go With The Flaw”
  • Silver – Non-Traditional – Apparel for Diesel titled “Deisel Go With The Fake”
  • Silver – TV/Cinema/Online Film – Apparel for Diesel titled “Go With The Flaw”
  • Bronze – Production & Post-Production – Cinematography for Diesel titled “Go With The Flaw”
  • Bronze – The NEW – Experiential for Diesel titled “Deisel Go With The Fake”
  • Finalist – Production & Post-Production – Cinematography for Diesel titled “Keep The World Flawed”
  • Finalist – Production & Post-Production – Direction for Diesel titled “Keep The World Flawed”
  • Finalist – TV/Cinema/Online Film – Apparel for Diesel titled “Keep The World Flawed”

“Italy has outdone itself this year.  Winning three Gold Statues for one piece of work across three media raises the standard for the industry.  Kudos to Publicis Italy,” said Barbara Levy, President of LIA.

 In total, 705 LIA statues, in addition to finalists, were awarded from 40 countries with the United States leading with 211 awards.