17 05 2019

It’s award season again, and it feels like it’s never gone away

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

05 05 2019

Bruno Bertelli took to the stage for an inspiring TED Talk

Our CEO and Global CCO Bruno Bertelli took to the stage for an inspiring TED Talk in Verona. The hook? Small conflicts open the way for forward-thinking creativity.

Our CEO and Global CCO Bruno Bertelli took to the stage for an inspiring TED Talk in Verona. The hook? Small conflicts open the way for forward-thinking creativity.

24 04 2019

The brand new Best of the Best ranking by WARC named Publicis Milan as the third agency in Europe.

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

The brand new Best of the Best ranking by WARC named us as the third agency in Europe. We’re very proud, but we’re not going to relax just yet. Publicis Groupe was named second best Network, so it’s cheers for all the family.

29 03 2019

Three secrets from great artists to creating emotional advertising: Bruno Bertelli’s interview on Campaign

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

Humans will always be emotional creatures, argues our CEO and Global CCO Bruno Bertelli. Stories keep us invested and make ads memorable. Here’s three secrets to creating emotional advertising, as told by the man himself. Read the interview.

28 02 2019

The WARC Creative 100 rankings are out: Publicis Italia features as the 11th best agency in the world.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

The WARC Creative 100 rankings are out, and Publicis Italia feature as the 11th best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel cracked the top 10 worldwide, and the Italian fashion company made it to 8th place in the Top Brands ranking.

15 11 2018

Epica Awards, the Grand Prix Alternative went to Publicis for “Go with the fake”

Amsterdam, 15 November 2018 – 2018 edition of the Epica Awards – which is the creative award assigned by the specialised international press journalists – has come to an end in Amsterdam. The award-winning DEISEL GO WITH THE FAKE campaign won the Grand Prix Alternative. For the first time it was assigned to campaigns hard […]

Amsterdam, 15 November 2018 – 2018 edition of the Epica Awards – which is the creative award assigned by the specialised international press journalists – has come to an end in Amsterdam.

The award-winning DEISEL GO WITH THE FAKE campaign won the Grand Prix Alternative. For the first time it was assigned to campaigns hard to be framed within traditional categories. Publicis Italia gained four further awards in this edition:

Gold – Film Category– Alcoholic Drinks – Unmissable Heineken
Gold – Consumer Direct Category– DEISEL GO WITH THE FAKE Diesel
Silver – Media Innovation – Alternative Media – DEISEL GO WITH THE FAKE Diesel
Bronze – Film Category – Fashion, Footwear & Personal Accessories – Keep The World Flawed Diesel

14 11 2018

Adci Awards 2018: the Grand Prix went to Publicis and Diesel for “Deisel – Go with the Fake”

Milan, 10 November 2018 – Adci Awards 2018 Grand Prix went to Publicis and Diesel for the “Deisel – Go with the Fake” campaign. Publicis gained 15 awards in total, among which the Agency of the Year award. Deisel Go With The Fake, Diesel Go With The Flaw, Diesel Keep The World Flawed and Heineken […]

Milan, 10 November 2018 – Adci Awards 2018 Grand Prix went to Publicis and Diesel for the “Deisel – Go with the Fake” campaign. Publicis gained 15 awards in total, among which the Agency of the Year award. Deisel Go With The Fake, Diesel Go With The Flaw, Diesel Keep The World Flawed and Heineken Jackie were the most rewarded ones.

  • Grand Prix Campaign: DEISEL GO WITH THE FAKE DIESEL
  • Silver – Press Campaign – Multi-subject: MANIFESTO Diesel Sun Burn, Being Lazy
  • Gold – Out Of Home– DEISEL GO WITH THE FAKE DIESEL
  • Gold – TV and Cinema– Go With The Flaw-Poem Diesel
  • Silver – TV and Cinema – Keep The World Flawed Diesel
  • Gold – TV and Cinema – JACKIE Heineken
  • Gold – Other Media – DEISEL GO WITH THE FAKE DIESEL
  • Silver – Other Media – DACIA THE AUCTION
  • Gold – Direction and Animation – Go With The Flaw Diesel
  • Silver – Direction and Animation – Keep The World Flawed Diesel
  • Gold – Direction and Animation – JACKIE Heineken
  • Gold – Direct Marketing – Campaign: DEISEL GO WITH THE FAKE DIESEL
  • Silver – Direct Marketing – Digital and Social Media– SKY SPOILER KILLERS SKY GOMORRA
  • Gold – Events and “stunt”– DEISEL GO WITH THE FAKE DIESEL
  • Gold – Branded Live Experience – DEISEL GO WITH THE FAKE

Click here for further details.

22 10 2018

Golden Drum and Brave Brands Awards crowned Publicis and Diesel

Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and four silvers at the Golden Drums, thanks to three campaigns: Go With The Flaw, Flaw Always Win and Go With The Fake. The two GrandPrix were assigned to the Flaw Always Win and Go With The […]

Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and four silvers at the Golden Drums, thanks to three campaigns: Go With The Flaw, Flaw Always Win and Go With The Fake. The two GrandPrix were assigned to the Flaw Always Win and Go With The Fake campaigns respectively. The former also won a Silver Drum, while the award-winning Go With The Fake gained two further golds and a silver on this occasion.
Go With The Flaw campaign was acknowledged two golds and two silvers.
Diesel, founded by Renzo Rosso in 1978, was also assigned the Brand Grand Prix award, as a consequence of the successful campaigns the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini has realised for it.
Diesel and Publicis had recently received the Brave Brands Award in New York. This prestigious award is assigned by the Andy Awards jury to those brands adopting brave approaches and taking risks together with their communication partners. Nike, Tide, P&G, KFC, Orange Telecom and a few others have been among the winners this year.
Link to the website: https://goldendrum.com/
Link to the Brave Brands Award video: https://www.facebook.com/andyawards/videos/2484078118276954/

06 09 2018

Publicis and Diesel succeeding at the Clio Awards

Milan, 6 September 2018 – Publicis-signed campaigns for Diesel keep gaining awards. The international juries of the Clio Awards granted four golds, two silvers and one bronze to the three campaigns the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini realised for the famous fashion brand. The award-winning project in Cannes, […]

Milan, 6 September 2018 – Publicis-signed campaigns for Diesel keep gaining awards. The international juries of the Clio Awards granted four golds, two silvers and one bronze to the three campaigns the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini realised for the famous fashion brand.
The award-winning project in Cannes, Diesel Go With The Fake, won three golds in the Branded Entertainment, Direct and Events/Experiential categories, and a bronze in PR.
Go With The Flaw, the first campaign the agency has realised for the brand, was assigned a gold and a silver in Film and Film Technique categories.
Film jury granted a silver to the second chapter of the Keep The World Flawed campaign as well.