Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.
Additional materials
The Sign
The Sign
The Sign
Other projects The Coca-Cola Company
Coca-Cola Stories | Way To Concert
Our life today is all about sharing experiences online. We are so focused on chatting with our friends, we often forgot to meet them in person. And for Coke, this means losing a lot of consumption occasions. That’s why the…
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Coca-Cola Stories | Friendship
Our life today is all about sharing experiences online. We are so focused on chatting with our friends, we often forgot to meet them in person. And for Coke, this means losing a lot of consumption occasions. That’s why the…
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