The social barriers that women have to face in their daily life will always be there. Although there’s no barrier that should stop a woman, not even the period.
Tampax supports women everyday, helping them to feel free of doing whatever they want (even when doing anything seems more difficult). That’s why we decided to speak loud, showing the strength of women who decide to face society’s stereotypes and prejudices.
In the #decidoio ad we are telling about little but relevant daily moments, when women decide to do what they want to without being influenced by other people’s judgment and criticisms.
Other projects Tampax
In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.…More