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Share The Drama – The Last Duel

The new Heineken UEFA Champions League campaign conveys that a UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course.)

For this reason we’ll show that any moment in any match can unleash the same emotions of a great movie. To do so, we’ll take a specific moment of real footage from a UEFA Champions League match and expand it into a cinematic scene, to emphasize all of its tension and drama.

Every UEFA Champions League match is like a blockbuster screening. In this case the good guy and the villain are not previously decided. #ShareTheDrama

Other projects Heineken

Unmissable

This is how Heineken® sees the world of the UEFA Champions League. People think only some UCL nights are unmissable with friends. Heineken®’s fresh perspective is that every match night has unmissable moments for everyone and we will demonstrate that…

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TROUBLE TO CONNECT

Ironically, in today’s hyper-connected world of social media, it seems that we are more disconnected than ever before. Sometimes, it feels like we don’t really talk to each other anymore. Still, some of the most important connections we make are made…

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Heineken Vision

The new Heineken Vision campaign shows that a new perspective is right before our eyes: the most enjoyable perspective, held in the world around us. Reflections, light shows and fireworks use the iconicity of the Heineken bottle and the full…

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PERSPECTIVES

  The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more. The campaign is designed to host Heineken® brand…

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Formula 1 | Perfect Man

Global Heineken F1® ambassador David Coulthard is once again the protagonist in the new campaign, but in this occasion togheter with his team and Formula 1 World Champion Nico Rosberg. Because in the real life as in sport: GREAT PERFORMANCES…

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Heineken 0.0. NOW YOU CAN.

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…

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Heineken 0.0. NOW YOU CAN. | Presentation

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…

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Heineken 0.0. NOW YOU CAN. | Backstage

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…

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Heineken 0.0. NOW YOU CAN. | Gas Station

Avete presente quei momenti in cui vorreste davvero una birra ma sarebbe inopportuno? Perché magari le persone vi guarderebbero male? Come durante una riunione o prima di guidare o mentre state andando a prendere i vostri figli all’asilo? Beh, dimenticateli,…

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Heineken 0.0. NOW YOU CAN. | The locker Room

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…

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Share The Drama – The Wall

The new Heineken UEFA Champions League campaign conveys that a UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world. A show like this deserves…

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Share The Drama – The Chase

La nuova campagna Heineken UEFA Champions League racconta come un match della Champions sia uno show imperdibile poiché ogni partita è una storia imprevedibile, scritta in tempo reale dai migliori giocatori del mondo. Uno spettacolo come questo merita di essere…

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When you drive, never drink.

Publicis Italia has created the new chapter in Heineken®'s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving. The concept of the campaign began with an essential desire of the brand: situations exist in…

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No More Excuses

Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe.…

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The Trailblazers

Who does not have a friend who always wants to do something else? Something else than the usual bar, the usual neighborhood, the usual stuff. What if, for once, his friends decide to follow him? The Trailblazer is an epic…

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Heineken 0.0 BBQ

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0 Runner

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0 Yoga

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0 Office Party

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0 Date Night

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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Heineken 0.0 DIY

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

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The Tutorial

The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race…

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Guardian Fans

“Guardian Fans” is a service created by Publicis Italia for Heineken. It is exclusively dedicated to footballers taking part in the UEFA Champions League. Footballers often receive unwanted visits at home when they are out playing. “Guardian Fans” is the…

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The Final Hashtag

On the occasion of the Champions League Final 2016, Heineken wanted to exploit its position as the Main Sponsor of UCL to communicate the brand's product qualities. To achieve impressive communication of so many key features, Publicis Italia summed them…

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The Look

La nuova campagna mondiale di Heineken® “There is more behind the star” con Benicio Del Toro, nasce da un insight comune in tutto il mondo: siamo tutti interessati a quelle storie che si nascondono dietro personaggi famosi o celebri brand.
…

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Credentials
Traditions

The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…

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Follow the light

There are moments in life when nothing can beat the refreshing taste of a light beer: when you’re on the beach catching some rays, on a rooftop bar after work ready to kickoff off your evening or at the park…

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Ode to openness

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even…

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Why not?
Why not man

Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY…

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Mini Moment – Catwalk

Heineken presents not only the first beer in a 15cl bottle but also an innovative format created to satisfy and encourage new moments of consumption, made possible due to the small size of the bottle. With a “mini” version beer, it is even easier to enjoy…

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Galaxies

The global “Galaxies” campaign is a fantastic journey through spectacular universes created by every single particle of the product. The journey symbolises the “opening” that Heineken offers, where one world opens up to another, in a continuous and spectacular way, and ends…

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Alive

Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…

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The Wall of Opportunities

Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…

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Reach the sunrise

To talk about moderation to a target group that associates excesses with fun, Heineken focused on consumer insight regarding the target group: “Very often, the best opportunities come towards the end of the night”. This led to the signature campaign line…

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Dance More Drink Slow

In a powerful and impressive way, “Dance More, Drink Slow” conveys an important message to night people, which encourages responsible drinking and makes drinking without excess look cool and aspirational. The campaign was the result of “The Experiment”, a short video…

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Moderate Drinkers Wanted – The Hero Karaoke

This is the karaoke version of the “Moderate Drinkers Wanted” campaign. The third global campaign (the fifth in Italy), also created by Publicis Italia for Heineken® on the subject of responsible drinking, continues the company's commitment to make moderate drinking…

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I decide.

Tampax

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BE A FOLLOWER

DIESEL

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Ha(u)te Couture

DIESEL

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Lesson for Good

Leroy Merlin

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heineken unmissable
heineken unmissable

Unmissable

Heineken

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Diesel x Mustafa’s Gemüse Kebap

DIESEL

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The Sign

The Coca-Cola Company

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Be a follower – print campaign

DIESEL

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Nuova Renault CLIO – Enjoy the moment

Renault

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Coca-Cola Stories | Way To Concert

The Coca-Cola Company

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Coca-Cola Stories | Friendship

The Coca-Cola Company

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Tokyo Stories

Renault

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DEISEL – Go with the Fake

DIESEL

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RENAULT CLIO MOSCHINO. CROSSROADS

Renault

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NATURALE COME AMARSI

Garnier

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TROUBLE TO CONNECT

Heineken

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Heineken Vision

Heineken

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THE STRIP

Lovable

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#ilnostroimpegno

Birra Ichnusa

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PERSPECTIVES

Heineken

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BE A FOLLOWER | food

DIESEL

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BE A FOLLOWER | traveller

DIESEL

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BE A FOLLOWER | laundry

DIESEL

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BE A FOLLOWER | party

DIESEL

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Be a follower – print campaign | WATCHES

DIESEL

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Be a follower – print campaign | EYEWEAR

DIESEL

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Sky Night

SKY

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THE PASSENGER

Renault

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Formula 1 | Perfect Man

Heineken

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Better Men

SKY

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Go With The Flaw

DIESEL

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Flaw always win

DIESEL

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Heineken 0.0. NOW YOU CAN.

Heineken

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Nescafé Cappuccino – More time to moments that matter

Nescafé

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DIESEL JOGGJEANS
DIESEL JOGGJEANS

JOGGJEANS – MADE TO RUN AWAY.

DIESEL

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Imaginee. Better than realitee.

DIESEL

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The Capsule. The most uncomfortable meeting room.

DIESEL

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Heineken 0.0. NOW YOU CAN. | Presentation

Heineken

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Heineken 0.0. NOW YOU CAN. | Backstage

Heineken

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Heineken 0.0. NOW YOU CAN. | Gas Station

Heineken

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Heineken 0.0. NOW YOU CAN. | The locker Room

Heineken

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GREAT NEWS – TO THE AIRPORT

Renault

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SS 18 COLLECTION – READY TO UNWEAR

DIESEL

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The Strip

Renault

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Say No To Uncool Wool

DIESEL

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Spoiler Killers – Gomorra

SKY

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Chair Executive Officer

DIESEL

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Share The Drama – The Wall

Heineken

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Share The Drama – The Chase

Heineken

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Ad-proof

Tampax

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sky Gomorra
sky Gomorra

The Cage – Gomorra

SKY

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Black Friday For The Impatient

DIESEL

+

When you drive, never drink.

Heineken

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Let’s get women talk

Lines

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The Darker Night

Jägermeister

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THE BRIDE

Renault

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CHAIR EXECUTIVE OFFICER – Part 2

DIESEL

+

The Dream Cradle

Renault

+

Ningyo 人魚

Renault

+

The Beach House

Renault

+

The Hello Bench

Nescafé

+

No More Excuses

Heineken

+

The Trailblazers

Heineken

+

Local Heroes

Heineken

+

The Swap

Dacia

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Drink Beltè Zero is a natural pleasure

Belte

+

The Offline Test

Belte

+

Heineken 0.0 BBQ

Heineken

+

The Alert

Heineken

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Heineken 0.0

Heineken

+

Heineken 0.0 Runner

Heineken

+

Heineken 0.0 Yoga

Heineken

+

Heineken 0.0 Office Party

Heineken

+

Heineken 0.0 Date Night

Heineken

+

Heineken 0.0 DIY

Heineken

+

The Tutorial

Heineken

+

Guardian Fans

Heineken

+

A prova di vita reale (A real life challenge)

Dacia

+

Always Connected

Renault

+

Tattoo Ink Love

Renault

+

Seduction Never Ends

Renault

+

The Turbo Outfit

Renault

+

The Dilemma

Heineken

+

The Final Hashtag

Heineken

+

The Look

Heineken

+

There’s more behind the star
Famous

Heineken

+

There’s more behind the star
Family Secret

Heineken

+

Credentials
Traditions

Heineken

+

There’s more behind the star
Three Ingredients

Heineken

+

Roots

Leroy Merlin

+

Moderate Drinkers Wanted
The Hero

Heineken

+

Tutorial for Good

Leroy Merlin

+

A prova di uomo (Man-proof)

Tampax

+

Family Business Booster

Renault

+

Father and Son

Renault

+

Follow the light

Heineken

+

Ode to openness

Heineken

+

An ally for your stomach

Sanofi

+

Dacia Family Project

Dacia

+

The Nextdoor Hello

Nescafé

+

The Patagonia Quest

Heineken

+

The Bear

Belte

+

Control Test

Renault

+

The Live Tube

Heineken

+

The Chorus

Heineken

+

We are family

Dacia

+

One click away
Cars

Dacia

+

One click away
Sports

Dacia

+

Nextdoor Hello – Cold

Nescafé

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Nextdoor Hello – Sofa

Nescafé

+

Bathroom

Leroy Merlin

+

The Unexpected Bet

Leroy Merlin

+

Duel

Renault

+

Costume National

Renault

+

Sponsor Day The Split

Dacia

+

Sponsor Day

Dacia

+

The Candidate

Heineken

+

The Great Escape

Avantgarde

+

Selfie drama

Microsoft

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Extraespace

Renault

+

SOS PMS

Sanofi

+

The Sub Living Room

Heineken

+

Mixball

Heineken

+

Hypercrome Match Point

Rado Switzerland

+

Materials

Rado Switzerland

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Never Extinguish

Burn

+

Visions

Burn

+

The Real Master Of Intuition

Heineken

+

Why not?
Why not man

Heineken

+

Why Not? – Why not woman

Heineken

+

The Hello Experiment

Nescafé

+

Fruyo World – Coconut

Nescafé

+

Fruyo World – Peach

Nescafé

+

Genesis

Rado Switzerland

+

BelleColor – Luisa Ranieri

Garnier

+

Fructis Fortifying Anti-Dandruff Shampoo

Garnier

+

Vorrei essere ricordato per

Save the Children

+

Mini Moment – Catwalk

Heineken

+

Galaxies

Heineken

+

Jogging

Rado Switzerland

+

Living Room

Leroy Merlin

+

196 Strati – Teaser

Buitoni

+

196 Strati

Buitoni

+

Alive

Heineken

+

Hungry for glory

AS Roma

+

The Wall of Opportunities

Heineken

+

Nescafé Stories

Nescafé

+

Dress Up

Save the Children

+

The Longest Ride

Buitoni

+

Mini Moment – Opera

Buitoni

+

Fruyo World – Blueberries

Buitoni

+

The Sunrise

Heineken

+

From good to better

Belte

+

Ambassadors

Adecco

+

Reach the sunrise

Heineken

+

Dance More Drink Slow

Heineken

+

Moderate Drinkers Wanted – The Hero Karaoke

Heineken

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Social Management

Heineken

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Social Management

Heineken

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Feed yourself like a mum

Materna

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Social Management

Jägermeister

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Social Management

Jägermeister

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Social Management

Jägermeister

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Social Management

Tampax

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Social Management

Wild Turkey

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Social Management

Wild Turkey

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Social Management

Nescafé

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