A Netflix fan-favorite since the first season, Money Heist tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To launch the third season of the show, Netflix did just the same. Two days before the official launch, Milan woke up to discover that the statue of a 15mt high, red-hooded thief had taken over Piazza Affari: the pinnacle of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, located right in front of the Italian stock exchange, into its own hand. The gang’s message to the establishment had never been so loud and clear.

Money Heist – Plaza de Papel
Other projects Netflix

Luna Nera – The witch hunt is still open
For the launch of Luna Nera, the original Italian series about women persecution during the XVII century, Netflix invited people to reflect on the current issue: yes, women are no longer burnt at the stake, but the persecution isn’t over…
More
The Crown: Royalty Returns
Italy’s powerless Prince Emanuele Filiberto was born in exile; forbidden from ever taking the throne. But, on November 14th, he made a one-time, unbranded announcement across national TV stating the return of the royal family. Italy was abuzz with the…
More