The creative nature of the video takes the form of storytelling that exploits small yet significant moments in everyday life to launch the brand’s promise that: “Improving your home also improves your life.” The strength of the advertising campaign also lies in the campaign line, which, with an institutional approach, changes each time according to the different rooms in the home, such as “It’s more than a living room if you create it yourself.”
Throughout the videos, Leroy Merlin never has a passive role, since each store transforms into a consultant and partner to implement larger projects: it becomes a place where anyone can find some advice and the assistance required to be key players in their own life projects.
