If your stomach needs protection, Maalox Evoluzione Natura is the answer with its new ingredient: tamarind.
The commercial is based on a simple attractive idea that successfully entices and involves its audience, focusing on plant ingredients that make the product in the Maalox range stand out from its competitors.
Tamarind completes a triple action: other ingredients reduce the burning sensation and block reflux while tamarind extracts protect the stomach mucosa.
In the office, a clerk is heavily reprimanded by his boss, which results in: stomach pain. He is saved by the office tree, which shuts the boss up with a slap from one of its branches. The danger is removed.
The tree, also the K-visual of the final pack shot, crosses two branches over its chest in a bodyguard position that reassures us of its action: strong against the burning sensation and reflux, and kind to the stomach.