Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0 is open to all. At any time.
Heineken 0.0 Office Party
Other projects Heineken
The wait
For the past five years, Heineken has successfully been bringing fans together to watch the UEFA Champions League with a beer. But on March 15th, The UEFA made the difficult decision of postponing all matches to protect the players and…
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Back to the bars
Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.…
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Connections
Heineken has been present at social gatherings since 1873. But nowadays, with everyone cooped up inside their homes, we’ve been forced to find new and different ways of getting together and having a beer. This means that to socialise responsibly we…
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Empty Bars
During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a…
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Ode to Close
We might not be so close, but we are more together than ever. #Socialiseresponsibly
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Cheers to All
Going out is great. But everyone’s faced the same situation: looking down at a wrong drink that was given to them. Why? Because beer consumption and gender has gotten confused over the years. But, with Heineken’s fresh perspective, we can…
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Daniel Craig vs James Bond
Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world he will always be James Bond.
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When You Drive Never Drink – Father & Son
Nico and Keke Rosberg. Father & Son. Both F1 World Champions competing each other in everyday life, just to prove who’s better and see who will get to drive. Only to find out that the better driver is always the…
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The Delay
Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken®’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or…
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Better Together
A UCL match is football as good as it gets. That’s why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone.…
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Unmissable
This is how Heineken® sees the world of the UEFA Champions League. People think only some UCL nights are unmissable with friends. Heineken®’s fresh perspective is that every match night has unmissable moments for everyone and we will demonstrate that…
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Accident- Enjoy Heineken Responsibly Campaign
Nightclubs: they’re the best place to go out and have fun with your friends. Except when you’re drinking too much! Watch out: an overconfident dance move could soon turn you into the reason why everyone’s having fun.
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TROUBLE TO CONNECT
Ironically, in today’s hyper-connected world of social media, it seems that we are more disconnected than ever before. Sometimes, it feels like we don’t really talk to each other anymore. Still, some of the most important connections we make are made…
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Heineken Vision
The new Heineken Vision campaign shows that a new perspective is right before our eyes: the most enjoyable perspective, held in the world around us. Reflections, light shows and fireworks use the iconicity of the Heineken bottle and the full…
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PERSPECTIVES
The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more. The campaign is designed to host Heineken® brand…
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Formula 1 | Perfect Man
Global Heineken F1® ambassador David Coulthard is once again the protagonist in the new campaign, but in this occasion togheter with his team and Formula 1 World Champion Nico Rosberg. Because in the real life as in sport: GREAT PERFORMANCES…
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Heineken 0.0. NOW YOU CAN.
You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…
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Heineken 0.0. NOW YOU CAN. | Presentation
You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…
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Heineken 0.0. NOW YOU CAN. | Backstage
You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…
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Heineken 0.0. NOW YOU CAN. | Gas Station
Avete presente quei momenti in cui vorreste davvero una birra ma sarebbe inopportuno? Perché magari le persone vi guarderebbero male? Come durante una riunione o prima di guidare o mentre state andando a prendere i vostri figli all’asilo? Beh, dimenticateli,…
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Heineken 0.0. NOW YOU CAN. | The locker Room
You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…
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Share The Drama – The Wall
The new Heineken UEFA Champions League campaign conveys that a UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world. A show like this deserves…
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Share The Drama – The Last Duel
The new Heineken UEFA Champions League campaign conveys that a UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world. A show like this deserves…
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Share The Drama – The Chase
La nuova campagna Heineken UEFA Champions League racconta come un match della Champions sia uno show imperdibile poiché ogni partita è una storia imprevedibile, scritta in tempo reale dai migliori giocatori del mondo. Uno spettacolo come questo merita di essere…
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When you drive, never drink.
Publicis Italia has created the new chapter in Heineken®'s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving. The concept of the campaign began with an essential desire of the brand: situations exist in…
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No More Excuses
Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe.…
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The Trailblazers
Who does not have a friend who always wants to do something else? Something else than the usual bar, the usual neighborhood, the usual stuff. What if, for once, his friends decide to follow him? The Trailblazer is an epic…
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Heineken 0.0 BBQ
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
Heineken 0.0
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
Heineken 0.0 Runner
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
Heineken 0.0 Yoga
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
Heineken 0.0 Date Night
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
Heineken 0.0 DIY
Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…
More
The Tutorial
The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race…
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Guardian Fans
“Guardian Fans” is a service created by Publicis Italia for Heineken. It is exclusively dedicated to footballers taking part in the UEFA Champions League. Footballers often receive unwanted visits at home when they are out playing. “Guardian Fans” is the…
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The Final Hashtag
On the occasion of the Champions League Final 2016, Heineken wanted to exploit its position as the Main Sponsor of UCL to communicate the brand's product qualities. To achieve impressive communication of so many key features, Publicis Italia summed them…
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The Look
La nuova campagna mondiale di Heineken® “There is more behind the star” con Benicio Del Toro, nasce da un insight comune in tutto il mondo: siamo tutti interessati a quelle storie che si nascondono dietro personaggi famosi o celebri brand. …
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Credentials
Traditions
The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…
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Follow the light
There are moments in life when nothing can beat the refreshing taste of a light beer: when you’re on the beach catching some rays, on a rooftop bar after work ready to kickoff off your evening or at the park…
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Ode to openness
“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even…
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Why not?
Why not man
Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY…
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Mini Moment – Catwalk
Heineken presents not only the first beer in a 15cl bottle but also an innovative format created to satisfy and encourage new moments of consumption, made possible due to the small size of the bottle. With a “mini” version beer, it is even easier to enjoy…
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Galaxies
The global “Galaxies” campaign is a fantastic journey through spectacular universes created by every single particle of the product. The journey symbolises the “opening” that Heineken offers, where one world opens up to another, in a continuous and spectacular way, and ends…
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Alive
Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…
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The Wall of Opportunities
Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…
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Reach the sunrise
To talk about moderation to a target group that associates excesses with fun, Heineken focused on consumer insight regarding the target group: “Very often, the best opportunities come towards the end of the night”. This led to the signature campaign line…
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Dance More Drink Slow
In a powerful and impressive way, “Dance More, Drink Slow” conveys an important message to night people, which encourages responsible drinking and makes drinking without excess look cool and aspirational. The campaign was the result of “The Experiment”, a short video…
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Moderate Drinkers Wanted – The Hero Karaoke
This is the karaoke version of the “Moderate Drinkers Wanted” campaign. The third global campaign (the fifth in Italy), also created by Publicis Italia for Heineken® on the subject of responsible drinking, continues the company's commitment to make moderate drinking…
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