Publicis Italia and Garnier bring together two champions: Claudio Marchisio and Fructis Fortifying Anti-Dandruff Shampoo.
Fructis Fortifying Anti-Dandruff Shampoo is the only shampoo that combines an effective anti-dandruff action with the fortifying power of an active fruit concentrate. Therefore, it can be used every day, and not only by the national Italian team midfielder: because it strengthens the hair. It is strong and powerful every day, just like Claudio Marchisio. In this commercial with contemporary appeal, Publicis Italia describes Claudio Marchisio’s daily routine on a training day that shows the champion’s characteristics and those of Garnier shampoo. Dynamism, freshness and social relationships are the other ingredients that complete the formula for this commercial.
Other projects Garnier
Italian families have changed. Since there is no unique family model anymore, adults are becoming more and more insecure about their choices. But - if families have changed - did the way they love each other change as well? We…More