In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia.
In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince them that this is not the case? By simply showing them that even a man can figure out how one works.
In a video designed for the Web, several men were asked to try and understand how some objects, which women find easy to use, work.
Publicis Italia not only produced a video for the Web but also created a new website www.tampax.it, with extra content that can also be accessed using a mobile device. The agency also launched a Fan Page on Facebook www.facebook.com/tampax.italia and a contest.