Thanks to its main sponsor Dacia, Udinese Calcio entered the field with a uniform unprecedented in the history of our championship.
The jersey worn by Di Natale and his teammates was split in half, with the classic black and white colours on one side and, on the other, the colours of the three winning teams of the “Dacia Sponsor Day – The Split” contest. The initiative by Dacia and Udinese Calcio, created by Publicis Italia, was designed to give scope to those who achieve great results with small resources.
Thanks to the “Dacia Sponsor Day – The Split” contest, the three teams had a 50% share, with Udinese Calcio, of the jersey and of visibility in all Dacia advertising campaigns aired on the day of the championship: on TV, in the press, on billboards, the Web and social media, always based on the creative split concept.
Other projects Dacia
The young people who do their best to achieve their goals at work often have to give up their passions, like their own team of the heart. Dacia "The Swap" is the new project signed by Dacia and Udinese which…More