Our life today is all about sharing experiences online. We are so focused on chatting with our friends, we often forgot to meet them in person. And for Coke, this means losing a lot of consumption occasions. That’s why the brand decided to push hangouts among teenagers, turning them into moment that once again are worth to be lived and shared. Both online and offline.
To do so, Publicis Italia and Publicis Romania created Coca-Cola Stories: a campaign involving more than 400 words about friendship, music, summer, fashion, trends and all sort of teen related topics, that serve both as an inspiration to organize unforgettable hangouts and as a way to share them afterwards. The words where printed on iconic cans and bottles that teenagers could then combine to create their own Coca-Cola Stories that described their unique moments together.
Teens could also share their Coca-Cola Stories online on the Coca-Cola app to win prizes designed to inspire them to hangout together even more, such as concerts, movie tickets and food deals.