Being good at sitting may not get you everywhere in life. But it can get you pretty, pretty far. At least, this was the outcome of the last quest of Diesel: to seek its first Chair Executive Officer, someone whose sitting skills would be up to the task of occupying for a week the company’s now empty CEO chair.
More than 2000 crazy photos, gifs and videos were submitted in just 4 days on the brand’s Facebook page. Among all the aspiring Chair Executive Officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium. He took on the role and sat around Diesel Headquarters for an entire week, cheered by the whole staff and by Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills.
