Being good at sitting may not get you everywhere in life. But it can get you pretty, pretty far. At least, this was the outcome of the last quest of Diesel: to seek its first Chair Executive Officer, someone whose sitting skills would be up to the task of occupying for a week the company’s now empty CEO chair.
More than 2000 crazy photos, gifs and videos were submitted in just 4 days on the brand’s Facebook page. Among all the aspiring Chair Executive Officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium. He took on the role and sat around Diesel Headquarters for an entire week, cheered by the whole staff and by Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills.
Other projects DIESEL
Enjoy Before Returning
Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign…
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FOR SUCCESSFUL LIVING
Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words - and Diesel’s core product category, denim - in the spotlight to tell a new FOR…
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DIESEL X COCA-COLA: THE (RE)COLLECTION
Diesel announces: THE (RE)COLLECTION. Its new capsule collection partly made of recycled PET from plastic bottles and in partnership with CocaCola. And while other brands launch their collaborations in the fanciest most exclusive Pop-Up stores, Diesel is inviting people to get…
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BE A FOLLOWER
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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Ha(u)te Couture
We’ve all been victims of negativity and criticism on social media. No matter what you do online, there is always somebody waiting to criticize you. The most common reaction to all of this hate, is to step back. But, hiding…
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Diesel x Mustafa’s Gemüse Kebap
In the world of street fashion super-slick, designer collaborations are an absolute must have. Fashion brands will do anything to earn a few extra cool points, even if that means partnering with the competition for a share of their coolness.…
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Be a follower – print campaign
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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DEISEL – Go with the Fake
In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel…
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BE A FOLLOWER | food
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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BE A FOLLOWER | traveller
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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BE A FOLLOWER | laundry
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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BE A FOLLOWER | party
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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Be a follower – print campaign | WATCHES
Il nostro instagram feed ci fa pensare che la vita degli infLuencer sia una vita da sogno. Ma è davvero così? Pensandoci su, la vita degli influencers è molto più difficile di quella dei loro follower. Per questo, BE A…
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Be a follower – print campaign | EYEWEAR
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
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Go With The Flaw
This is the story of a half blind editor who's having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story - he'll have none of that. And he will regrette rien. Because…
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Flaw always win
If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you: what happens when you……
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JOGGJEANS – MADE TO RUN AWAY.
Thanks to the world of online dating, there are 1 million dates, every day. How many of those do you think end up in "happily ever after" or at least in half decent acts of... love? Exactly. That's why Diesel…
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Imaginee. Better than realitee.
In reality, success is for those with their feet on the ground. In the same reality, that sounds pretty boring. But *trumpets* the new Diesel Imaginee shoes just dropped, as an open invitation for everyone to take reality less seriously…
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The Capsule. The most uncomfortable meeting room.
All over the world, workers face the same problem: meetings. Statistics show that the average worker spends, during his career, 9.000 hours in meetings. What’s worse is that half of these meetings are useless. Luckily, Diesel has a solution: THE…
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SS 18 COLLECTION – READY TO UNWEAR
We all know that for most of Summer you’ll probably (and hopefully) be naked: a midnight swim, a pool party, a quickie, you name it. If clothes are involved, you’ll do your best to get them uninvolved. So, this Summer,…
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Say No To Uncool Wool
Every year, as soon as Winter Holidays approach, homes all around the world are invaded by ugly wool sweaters. A fashion brand as unconventional as Diesel can’t simply sit back. To fuel a global revolt against Ugly Wool Sweaters Diesel…
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Chair Executive Officer
Choosing a CEO is serious stuff. It takes skills, responsibilities and knowledge. The Diesel CEO’s chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a…
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Black Friday For The Impatient
Black Friday means two things: incredible deals and incredibly long lines outside fitting rooms. This time Diesel took the second, unpleasant element out of the equation by allowing customers to try on their clothes wherever they want in the stores.…
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