The new Buitoni campaign stars Pasta Sfoglia in the advertising spot, which, thanks to its 196 friable layers helps a woman win a challenge made by an exceptional celebrity: Joe Bastianich.
With its new communication campaign, created by Publicis Italia, Buitoni wants to begin a strategic and creative path that will allow it to become an ally for consumers in their everyday cooking.
We often make the usual dishes due to lack of time or experience and are trapped by routine.
But thanks to Buitoni and its products, cooking in a different way turns into an easy and enjoyable experience: therefore, “Get into the habit of changing” becomes an invitation to consumers to try out new recipes, experiment and mix tastes and flavours.
And not only Pasta Sfoglia is used to communicate a mission that clearly expresses the brand’s positioning: the entire range of Buitoni products has been specifically designed to oust routine, helping consumers to overcome the small and big challenges of everyday cooking.
196 Strati
Other projects Buitoni
The Longest Ride
The commercial tells the story of Salvatore, a helper at a home-delivery pizza service, and his difficult task of delivering two pizzas, in Milan, that never arrive at their destination. Salvatore eventually gets lost in the Alps on his motorcycle…
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