From good to better

Beltè is back on TV with a new communication campaign that describes the surprising new features of the product.

Thanks to the use of Stevia, a plant of South American origin, from which a natural sweetener is obtained, the brand has reduced the calorie content of its drink by 30% compared to best-selling tea drinks containing only sugar (source: IRI, see www.belte.it).

With an approach that is both fun and dynamic using a mixed technique of compositing and stop motion, the commercial describes the new formula in a lively and vibrant manner that has always been part of the brand’s DNA.

With all the goodness of infused fruit and the freshness of mineral water, Beltè goes a step further than its usual and already appreciated goodness, as the new payoff “Beltè, from good to better” also suggests!